Our Journey

Our story began with a rug made for a palace.

When the Persian royal court sought a rug worthy of Golestan Palace, the finest ateliers across Persia were invited to compete for the commission. Among those craftsmen was my great-great-grandfather, whose work was ultimately chosen for the palace. His craftsmanship earned our family the rare honor of bearing the royal crown as our crest—but the greater legacy was the standard he left behind: make every rug with purpose and make it to last. For five generations, we’ve carried that standard through honesty and integrity. Empires fall. Standards don’t.
That same standard is hand-tailored into every rug we make today.

A Word From Our Founder

That legacy gave me the foundation, but I wanted to build something new with it. I saw an opportunity to take generations of rug-making knowledge and rethink how people experience custom rugs today. I partnered with my longtime friend Mason Littlejohn, whose background in advertising, fashion, and brand building complemented my experience in the craft. Together, we built Rugtomize around a simple idea: custom rugs shouldn’t be reserved for palaces, designers, or special commissions. Today, we’ve scaled that idea to thousands of custom pieces, and we’re just getting started, building toward a future where creating a rug of your own is simply the standard.

- Iman / CEO

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